Hidea Shines at Genoa Boat Show, Expands in Southern Europe

Hidea Shines at Genoa Boat Show, Expands in Southern Europe

    Genoa, Italy – 18-23th, Sep – Hidea, a leading Chinese outboard engine manufacturer and national "Little Giant" enterprise, delivered an impactful performance at the 2025 Genoa International Boat Show. As one of Europe's oldest and most influential marine events, the 280,000-square-meter exhibition drew 70,000 global marine professionals, yacht builders, and enthusiasts—serving as Hidea's strategic gateway to deepen penetration in Southern Europe, with a focus on Italy, Spain, and Greece, while extending reach to other Mediterranean markets.​

        At the show, Hidea showcased its targeted product strategy for Mediterranean demands: it continued to prioritize the promotion of its core 2.5-130HP four-stroke outboard range, fully certified by EU CE. Lauded for exceptional fuel efficiency (reducing consumption by up to 15% compared to peers) and robust stability in choppy Mediterranean waters, this series has become a top choice for local recreational boats, small fishing vessels, and coastal tour boats—strengthening Hidea's existing foothold in Italy's Adriatic and Tyrrhenian coastal regions. Meanwhile, Hidea officially unveiled its new 150-200HP. Delivering a maximum power of 200HP, these models are tailored for mid-to-large Mediterranean yachts and professional coastal workboats, effectively filling the gap in Hidea's high-horsepower lineup for Southern European luxury and commercial marine segments.

     To let attendees experience the performance firsthand, Hidea arranged on-water test rides and drives for the 150-200HP outboards in the nearby Genoa Port waters, using boats provided by local partner yards. Professional visitors and potential partners who participated praised the models' responsive power delivery, low noise levels, and fuel efficiency, with many noting the performance matched that of established international brands.

     Beyond product accolades, Hidea secured four key partnership intents, including collaborations with an Italian yacht builder based in Tuscany, a major Mediterranean marine equipment distributor, and regional dealers in Spain's Costa Brava and Greece's Cyclades Islands. The exhibition reinforced Hidea's reputation as a reliable provider of certified, sea-ready outboard solutions and laid a solid foundation for long-term growth in Southern Europe. Looking ahead, Hidea will leverage insights from the show to accelerate region-specific certifications (such as anti-salt corrosion validation for Mediterranean conditions) and refine its full 2.5-200HP product matrix, ensuring alignment with the unique navigation needs of Southern European boaters.